Every day, ProTorque’s fleet vehicles traverse highways and remote oilfield roads to serve our clients. Along the way, one thing remains critical: safety. That’s why ProTorque has outfitted its entire fleet with advanced in-vehicle safety camera systems. These aren’t just ordinary dash cams – they’re AI-enabled and actively monitor, coach, and protect our drivers in real time. By leveraging this technology, we strengthen our safety culture and ensure accountability on every journey, demonstrating that nothing is left to chance when it comes to safety.

Safety Cameras: A Coach in Every Cab

A dual-facing safety camera mounted in a ProTorque truck continuously watches the road and the driver, acting as a vigilant coach. ProTorque’s camera setup includes forward-facing lenses to capture the road and inward-facing cameras to observe the driver’s alertness. The system uses smart AI to detect risky behaviors – like hard braking, sudden swerves, tailgating, or fatigue – and it can warn the driver immediately. In effect, the camera acts like a coach in the cab, giving instant feedback to help drivers self-correct and drive more safely. For example, if a driver starts to drift out of their lane or shows drowsiness, an audible alert will sound so they can refocus or take a break. All incidents and near-misses are recorded on video, providing a clear record of what happened. Importantly, that footage isn’t used to “spy” – it’s used to coach. Our safety team reviews events to praise good performance or to work on improvements in a constructive way.

From the start, we’ve been clear that these cameras exist to support our drivers, not to nitpick. Industry experience shows that transparent communication about dash cams is crucial to driver acceptance. ProTorque drivers appreciate the cameras as a safeguard. They know that if something goes wrong on the road, the video can prove what really happened. This peace of mind turns the camera into a trusted ally rather than a source of stress.

Benefits for a Safer Fleet Culture

Our in-cab cameras have delivered several benefits that boost safety and strengthen our fleet’s culture:

• Fewer Incidents: A key benefit is fewer accidents and close calls. Fleets using video monitoring have reported significant safety improvements – one analysis noted up to a 60% decrease in crashes after adopting dash cams. We’ve already seen drivers avoid hazards they might have missed, thanks to the cameras’ real-time alerts. Fewer incidents mean our drivers stay safe and our trucks stay on the road – a win for everyone.

• Accountability and Fairness: Knowing they’re on camera encourages our drivers to follow best practices, and the video provides an objective account if there’s a dispute. If a driver isn’t at fault, we can prove it and protect them. Dash cam footage serves as evidence of who’s at fault and protects our drivers’ reputations.

• Better Coaching and Training: The cameras have turned driving into a daily learning opportunity. We use real video clips (of mistakes and excellent driving alike) in training sessions to make safety lessons more concrete and provide constructive feedback. Focusing on improvement rather than punishment has built tremendous trust – drivers see that the cameras are there to help them, not to catch them out.

Industry Trends and Best Practices

ProTorque’s video safety program aligns with broader industry trends. In recent years, many fleets have adopted dual-facing cameras, and initially skeptical drivers have come around after seeing the benefits. Industry leaders report that emphasizing the positive uses of cameras – for instance, sharing video that exonerates a driver or spotlighting examples of safe driving – is key to earning driver buy-in. There’s also growing consensus that dash cam programs must respect driver privacy and be used fairly. Best practices suggest using footage to coach and retain drivers, not as a “gotcha” surveillance tool. We’ve embraced these principles at ProTorque – focusing on coaching, transparency, and positive reinforcement – and it has paid off with a strong, collaborative safety culture.

Boosting Client Confidence and Team Morale

These safety investments have ripple effects beyond day-to-day operations. Clients in the energy sector trust us even more when they see that we can back up our safety commitment with real data and video evidence. Knowing that ProTorque uses every tool available to keep people and cargo safe gives our customers extra peace of mind and sets us apart as a contractor who truly walks the talk on safety.

Likewise, our safety-first approach makes ProTorque a magnet for quality drivers. Experienced operators are drawn to companies that value their well-being. Many new hires have told us that our modern safety tools – and the supportive way we use them – were big factors in their decision to join. They know these cameras will be used to protect them and help them improve, not just to find faults, which reinforces their trust in the company. In short, our commitment to safety and accountability boosts client confidence and team morale.

Safety, Accountability, Innovation

ProTorque Energy’s safety camera initiative captures what we stand for: safety, accountability, and innovation. By embracing new technology and using it the right way, we’ve improved driver safety and strengthened our safety culture. Safety is the foundation of our operations and a promise we make to every employee, client, and community we serve. We’ll continue to invest in solutions that keep our team safe and our fleet efficient, because for us, doing the job right means doing it safely every time.